3 New Ideas for Roxy's Social Media Strategy

Here I have some new ideas for Roxy’s social media strategy.

As a big feature of Roxy’s products is that they’re visually appealing, I would suggest them build a profile on Pinterest, a vision-based social bookmarking website which consists of pictures and videos. The company could build boards to pin their products and advertisements. Also, they could encourage their customers to pin the photos of themselves wearing Roxy products while surfing, snowboarding, swimming, or other sports activities.

Additionally, Roxy now already has built their own Youtube channel with nearly 10 thousand subscribers. Most of the contents are commercials, and contests of surfing or snowboarding that they sponsor. I think they could make and upload some teaching videos to show people how to be good at those extreme sports. The purpose of uploading such videos is not to advertise for their products, but appeal to their existing or potential customers by creating contents they are interested in which could lead them to make progresses in these areas with the guide from Roxy, which would be a use of content marketing.

I also think Roxy could make use of Youtube in a more interactive way. For example, Roxy could hold a campaign on Youtube, asking consumers to upload their videos of surfing, snowboarding and swimming, with products of Roxy used in these videos. The person who gets the most views and “likes” would get a reward from the company and his video would be put on Roxy’s official Youtube channel.

3 Ways to Experience Infographics

Would you prefer reading a whole-text or an infographic? I would totally go for an infographic! It's summative,visual and entertaining. I mean, a huge amount of data is boring, but with graphics, they're not.

If you want to see some awesome infographics, you could:
     Check out my board of Infographic on Pinterest.
     Visit this site: Daily Infographic. An infographic a day.

If you want to create your own infographic, here are some ways:
     Find & Make Your Own Infographics With Visual.ly
     10 Awesome Free Tools To Make Infographics

At last, try the app of 'What about me?', which provides an infographic of your life by connecting to your Facebook, Twitter, and Youtube profile. I am soooooo surprised to find that among all those divisions, the most of me is science (16%), followed by tech (15%), food (15%), and study (15%)!

Check Out My Board of Ad Campaign on Pinterest

Remember in one of my previous posts: Board of Ad Campaign on Pinterest, I declared that I would start to pin amazing ad campaigns? The good news is that I've went over all these 100 Captivating Ogilvy Campaigns and here comes the result of my efforts combining Pinterest with advertising campaigns - board of Ad Campaign. 

It has been a habit that I watched four campaigns each day and pinned them to my Ad Campaign board so that I could share them with my friends on Facebook and my followers on Pinterest. And some of those ad campaigns could get "likes" or "repins" from other users while others not although they're really creative and fantastic campaigns. Actually I found that pics which were over exaggerated or sexually appealing would be easy to get repins. The reason might be that Pinterest is a social bookmarking website based on pictures. People on Pinterest are exposed to so many pictures that they could not have enough time or energy to pay attention to the content of every picture. Therefore, they would firstly be absorbed by the "looking" of a picture which stands for the ad campaign,and then got started to notice the content of the ad campaign itself. 

Anyway, I would keep on pinning captivating campaigns onto Pinterest. As a student majoring in advertising, I think this habit would keep me on the cutting edge of this area and provide me with a creative perspective toward various things.

Food Campaign on Pinterest

If one day you feel like opening your own food business, you might think this useful:
     8 Best Practices for Food Brands on Pinterest

--It's not only about pinning your food on the web, but also--more importantly--getting people engaged and involved in your campaign, by a contest or anything else that might be attractive to pinners.

Board of Ad Campaign on Pinterest

It seems that I figured out a way to combine my last two posts on this blog: Pinterest project & Ogilvy Campaign.

Check this board of my Pinterst: Ad Campaign

Turning Pinterest to Projects

8 Ways Pinterest Is Inspiring Projects

This article will inspire me to do something, I think.

It's not about single pics, but about a whole project.

From recipes to wedding plans, from home decoration to DIY handiwork...

Where am I going to start my project?

Pinterest & Topit

After I started using Pinterest, I found it kinda similar with Topit--a Chinese version of Pinterest I used when I'm in China. Their mottoes are similar too--"Pin it" and "Top it". 

Firstly, I do like the interface of Pinterest better. It looks more concise and it's much easier to handle with all its functions. 

Another thing that makes Pinterest better is that it's connected with Facebook and Twitter, so that we can easily share our update on Pinterest to our friends in social media, even if they don't join Pinterest. That could somehow explain why Topit is not that well-known among a large amount of internet users, however Pinterest has been popping up among a large user base so quickly and became one of the top 10 social networks. So the connection and cooperation with other social networks should be a key factor in the success of a new social network.

One more thing we should consider is the revenue approaches for this kind of digital bookmarking tools. My impression towards Topit is that this website is full of artsy-fartsy, little connection with marketing or retailing. However, Pinterest is beginning making money from pins! It also has some other practical use, like people use their portfolio on Pinterest to find a job, make plans for their wedding and such things. All these functions make Pinterest a social network with practical use. 

And I think these are the areas where Chinese social networking websites could learn from and make improvements.

My Pinterest: http://pinterest.com/hunterlulu/