Hey, here is Alu's land of a combination of areas including advertising, marketing, social media, public relations and technologies. Hopefully you could have fun here!
I may not be able to update this blog for the following 4 months. But before I turn to my Chinese blog, I would share a commercial with you in this post.
The "Maybe" commercial is for Jordan starring with Michael Jordan. I think they did a great job in the ad copy, which could be an encouragement for us to move on in our way.
Anyway, in this summer, let's fight like this NBA star to achieve what we want!
If the Christian group successfully made Pepsi cancel the commercial which was not offensive at all, why didn't they pull the music video which was the actual "culprit"? Did they fail to threaten Madonna in the way that they threatened Pepsi?
The result seemed to be that Madonna gained both fame and wealth--soaring record sales of that album and no return of that $5 million payment from Pepsi, while Pepsi was the only one that lost both reputation and money in the controversy.
