Have you noticed the hidden message after you saw the logo of FedEx for hundreds of times? The arrow stands for the fast speed and precision. I have no idea about the meaning of the spoon. Perhaps it's just a coincidence.
Lindon Leader, the designer of the logo called the subtle arrow a "hidden bonus": if people get the punch line, it's good; but if not, it will not reduce the communication power of the logo.
Check out the interview with the logo designer:
The Man Behind the FedEx Logo
I also found some other interesting logos that hid messages behind. I'd like to share them here:
Don't get them or want more? Go to:
Do you think those subtle information hidden in the logos will work? I'll share more about subliminal marketing in my next post.
To be continued...
