How Could Social Media Go Further

Social media is an evolving and cutting-edge field.

Firstly, information on social media spread so fast. After Knicks' Jeremy Lin has dominated on Twitter for multiple days, Twitter breaks news of Whitney Houston's death, which has spread fast and widely among Internet users. And the tragic news on Twitter was broken twenty-seven minutes before mainstream media. We could see social media competes against traditional media in its speed of breaking and spreading of the news.

The use of mobile phones makes the steps of social media even further. Information could reach mobile users wherever they are. That's why all kinds of social media services currently are developing their mobile marketing. In this year's Super Bowel, Shazam was a big winner. Apart from recognizing a song, it provided the service of tagging commercials by marketers including Acura, Best Buy, Bud Light, Disney, Honda, Pepsi Toyota and so on during the game. This is not only a smart campaign for Shazam, but also a revolution to make TV commercials more interactive. Another example of combing social media with mobile advertising should be Facebook's new move. After Facebook's IPO filing highlighted their lack of mobile advertising to day, recent news reported that Facebook would tune up Bango, which "provides many kinds of mobile payments and analytics services". The SoLoMo media convergence, which integrates social, local and mobile, actually predicts a new era of media has come.

Easter Social Media Blitz

LDS Church plans unprecedented Easter social media blitz

Read this piece of news. It seems that we have a website which is sponsored by Mormon.org and created specifically for Easter weekend now. It means that you could join the conversation and talk about your feelings towards Jesus on Easter. Not only the website, they also make use of social media tools like Youtube, Facebook, Twitter, Google+, etc.

I also found another video on Youtube uploaded one year ago. It told the story of Easter if social media had existed around the time that Jesus died:

Titanic 3D Crashes Into Social Media

100 years ago when the Titanic accident occurred, there was no social media.

15 years ago when I went to the theater to watch the movie of Titanic, I believe I didn't know social media at that time.

In this year - 2012, when Titanic 3D is released, marketers create social media marketing for the movie and I, use social media to express my thoughts as soon as the 3-hour movie ended.

How time flies!
The most amazing thing about Titanic is that good stories always create good memories whether with social media or not.


Resources for you:

Website of Titanic:

http://www.titanicmovie.com/#/home

Watch Titanic 3D London Premiere online:

http://www.live.titanicredcarpet.com/

Check out this article:

How ‘Titanic 3D’ Will Have an Awesomely Social Premiere [EXCLUSIVE]

Inherent Risks That Social Media Brings to Marketing

People in social media could be any professions like a musician, a writer, a doctor, a journalist or an expert in certain area, therefore, how a potential community member would respond to the content could be various and uncertain, also, how much credence of the response could be given by marketers is hard to ascertain.

Another risk in social media is the issues of control and ownership caused by Mashups, which could combine data from more than one source into a single integrated tool, for example, adding location information from Google Maps to real-estate data from Craigslist. Thus, nobody has complete control over social media contents, even the individual who created the content could not control how the content would be used by others.

On the Way to Drive New Media

Finally I've got the time to read that book-- The new media driver's license. That's because there's no wifi in Brody today, and I have nothing to do except reading that book.

It's very easy to be absorbed in reading it since the content focuses on new media varying from blogging to social networking, Google, online public relations, internet marketing, SEO and SEM which are all attractive things to me. I felt myself like a future driver of new media while reading the book. After reading it, I felt a strong eager to try some new social media tools. So I spent almost the whole afternoon wandering among Google's various products (calendar, latitude, shopper, etc), Tumblr, Scoop.it, Delicious, and other similar products -- totally a huge feast of social media! I felt a little bit lost.

Then I read the article of 4 easy steps to avoid social media overload online, which suggests that in order to focus better among various social media, marketers or PR personnels should consider their top social media goals, how much time could be dedicated each day, what type to tool could be used to help save time and such questions.

I'm just a green hand now, wandering around the maze of social media. And I’ve realized that a good driver of new media should know how to use these various kinds of media tools efficiently and wisely to target different people, at the same time without lacking a focus. I'm still on the way there.

(pic from http://socialmedialandscape.com/cms/social-media-landscape-by-fred-cacazza/)