Social Media Efforts of Virgin Mobile USA

When I was doing the case of Virgin Mobile USA, I found it really has a huge focus on social media. That's quite understandable if you know this brand targets exclusively youth market in America and their advertising budget is so low in the whole cellular industry. But I'm still surprised about their huge efforts in social media. Not only for their official website, they also built various social media profile for Virgin Mobile Live and Virgin Mobile Fest - their featured musical app and musical festival. In addition, you could enjoy those live musical shows on their Youtube channel.

You might have noticed the word - music. Yep! Quite appealing to young people, right? It just reminds me of M-zone in China, which is a sub-brand of China Mobile. M-zone focuses on youth consumers too especially students and it also featured its musical services.

Let's check out Virgin Mobile's social media efforts:

Facebook of Virgin Mobile USA

Facebook of Virgin Mobile Live

Twitter of Virgin Mobile USA

 Twitter of Virgin Mobile Live

Twitter of Virgin Mobile Festival

Flicker of Virgin Mobile USA

Tumblr of Virgin Mobile Live

Pinterest of Virgin Mobile Live

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Social Media Marketing: A New Way to Sell The Hunger Games

Check out the social media campaign for The Hunger Games executed by This Moment:

How A Startup Powered Hunger Games Into A Global Social Phenomenon - A Money Machine

First of all, I didn't see this movie yet, so I could not judge the movie itself. But thants to the social media, the movie does make a buzz online. I kinda of think this case really proves that the time of "good product sells itself" has gone. Marketing tactics are quite needed to sell a product even though the product itself is good enough. In this information age when people are exposed to overloaded information, it's hard for a good product to stand out just by itself. But if with social media and word-of-mouth, once it creates a buzz, it might be a huge success. Or, social media marketing might have the magic to sell a not-that-good product to the world too.

A Brief Analysis of Roxy‘s Social Media Marketing Strategy

Since Roxy is a fashion brand mainly targeting youth, it would be a smart strategy to invest on social media that most of young people frequently use. And actually that is what Roxy has done. Roxy has built its Facebook page (1.9 million followers now, while last week was 1.1 million), Twitter profile (20 thousand followers), and Youtube channel (10 thousand subscribers). All these profiles are not static pages. By communicating with their followers directly on these media and frequently updating news and videos of new products and activities or competitions of surfing and snowboarding, Roxy has built a close connection with its targeting consumers on social media.

Roxy also updated its official blog on its official website every day. Adaptive to its fun and alive, naturally beautiful, daring and confident brand image, their blog is quite visual appealing with bright colors and lively pictures. I personally think the “temperament” of its blog is very suitable to its targeting niche market including surfing, snowboarding, swimwear or some other extreme sports.

Not only does Roxy utilize those free social networks and official websites to maintain a positive relationship with its targeting markets, but also they convey a message that Roxy is more than a cool clothing brand, but a lifestyle that people probably live too. While Roxy has be quite successful in its social media marketing, I would suggest them build campaigns on Pinterest too, whose visual features would quite fit for Roxy’s brand image.