Social Media Marketing: A New Way to Sell The Hunger Games

Check out the social media campaign for The Hunger Games executed by This Moment:

How A Startup Powered Hunger Games Into A Global Social Phenomenon - A Money Machine

First of all, I didn't see this movie yet, so I could not judge the movie itself. But thants to the social media, the movie does make a buzz online. I kinda of think this case really proves that the time of "good product sells itself" has gone. Marketing tactics are quite needed to sell a product even though the product itself is good enough. In this information age when people are exposed to overloaded information, it's hard for a good product to stand out just by itself. But if with social media and word-of-mouth, once it creates a buzz, it might be a huge success. Or, social media marketing might have the magic to sell a not-that-good product to the world too.