Showing posts with label marketing campaign. Show all posts
Showing posts with label marketing campaign. Show all posts

Tuesday, March 20, 2012

A Hilarious Campaign of Columbia: Great Moments in Trying Stuff Series

Have you ever thought about putting your waterproof coat on a cat or using the shoe as a drain maker to get food drained? Unimaginable! Columbia has made a series of Great Moments in Trying Stuff videos which I think are all full of fun! It's quite a smart tactic to discover some unintended uses of your products and then make hilarious videos to market your products to consumers.

Check them out:

Sunday, February 5, 2012

A smart campaign of Shazam in Super Bowl 2012

A smart campaign: Use Shazam for the Super Bowl!


I would say this is a smart campaign of Shazam. Apart from recognizing a song, it now could tag an advertisement! I bet one day it could recognize a film, tv drama,and any acoustic information you could think of.

The good thing for us is that we could gain a chance to get big prizes, special offers and exclusive content. The good thing for Shazam? You bet!