A Hilarious Campaign of Columbia: Great Moments in Trying Stuff Series

Have you ever thought about putting your waterproof coat on a cat or using the shoe as a drain maker to get food drained? Unimaginable! Columbia has made a series of Great Moments in Trying Stuff videos which I think are all full of fun! It's quite a smart tactic to discover some unintended uses of your products and then make hilarious videos to market your products to consumers.

Check them out:

http://www.youtube.com/user/ColumbiaSportswear/featured 

You'll love it!

Several Tips Learned About Youtube Marketing

As it’s a trend that many people today watch and share videos from Youtube, marketers have realized that online videos should be an important part of their marketing strategy. How to market to consumers through Youtube is a topic that marketers today should learn.

Firstly, Youtube marketing is not just about posting your videos online and then sitting back, waiting for people to come to you. There’re a great many videos uploaded to Youtube every minute, so we face an intense competition for attracting viewers. Having a video go viral is a result of luck as well as effort. No matter how good the content of a video is, it needs the promotion and distribution plan. We could send the video to friends by email, blog it, or share it through Facebook and other social media platforms, to extend the reach of the video.

Adding friends on Youtube is a necessary step, since the more friends we have, the more people we can share our video with. Moreover, by creating a bulletin on Youtube, we could alert our friends and subscribers about our video update to drive more traffic to our video.

Creating a Youtube channel is easy, but how to manage your channel consistently is not a simple job. Many brands have their own channel on Youtube. The fact is that the brands that achieve long-term success on Youtube are those who publish fresh things consistently and frequently, such as Roxy, Ford Models, Nikefootball, etc.