Hey, here is Alu's land of a combination of areas including advertising, marketing, social media, public relations and technologies. Hopefully you could have fun here!
Some funny things happened to us, who are easy to mix up some similar words, like Jessica drew a puppet while the word actually was "puppy", Vic took "ballet" as "ballot"...Lol, plus our bad sketching, it makes our guessing even harder! And usually we would use some words hint with the sketch. Maybe this app should change their name as "write sth"!
This ad is really touching. At the funeral of her husband, the lady didn't speak highly of her husband, but told some little imperfect stories about him. You may think it funny that what she missed so much was his snore. But in the end, she told us it is those little imperfections make our life perfect. Maybe that's what family is about - to find a life partner who is beautifully imperfect to you.
I read a story illustrating salesmanship which was about Sir Francis Younghusband's first trial of climbing Mt. Everest. When he sought permission of climbing the mountain from the Tibetan side from the then ruling Lama, the Lama was surprised why this Englishman wanted to do that. Guess how Sir Francis explained it to the Lama? He told the Lama that he was from a sect whose Gods could only be worshipped on the top of mountains. The Lama took this explaination easily as it was quite understandable for religious people.
That might be an example of personal selling which suggests building connections with your customers. But it works for nonpersonal selling too, such as advertising, public relation, sales promotion, etc. Get to know your targeted customers, and build a relationship with them - that's what customer relationship marketing is asking for. If we expand this point to our daily life, doesn't it work for other human relationships too, like friendship, marriage, or family?
My marketing teacher showed the video of Sex, Death, and Subliminal Advertising to us in class. The video itself is like a magic, taking us to a magical world of advertising by uncovering so much hidden information within ads around us. But when I first saw it, I doubt these subliminal messages work on people. I mean, if I can't even recognize the hidden information, how can I be affected by them?
But today I read a chapter about subliminal advertising in a book. It says that many research help to answer a question - "Can we perceive something that we are not aware of consciously, and can it affect us?" This question may help advertisers decide the effectiveness of subliminal appeals. Actually a popular argument about subliminal message is that the audience is affected by them unconsciously without noticing them consciously.
I agree with the statement that different persons have different thresholds of perception. Also I think subliminal advertising would work on those who could perceive it and even with a stronger effect on them than regular advertising. But the answer of how many people could perceive it is a X. That's why I think using subliminal advertising is a risk to some extent.
Have you ever thought about putting your waterproof coat on a cat or using the shoe as a drain maker to get food drained? Unimaginable! Columbia has made a series of Great Moments in Trying Stuff videos which I think are all full of fun! It's quite a smart tactic to discover some unintended uses of your products and then make hilarious videos to market your products to consumers.
It has been a habit that I watched four campaigns each day and pinned them to my Ad Campaign board so that I could share them with my friends on Facebook and my followers on Pinterest. And some of those ad campaigns could get "likes" or "repins" from other users while others not although they're really creative and fantastic campaigns. Actually I found that pics which were over exaggerated or sexually appealing would be easy to get repins. The reason might be that Pinterest is a social bookmarking website based on pictures. People on Pinterest are exposed to so many pictures that they could not have enough time or energy to pay attention to the content of every picture. Therefore, they would firstly be absorbed by the "looking" of a picture which stands for the ad campaign,and then got started to notice the content of the ad campaign itself.
Anyway, I would keep on pinning captivating campaigns onto Pinterest. As a student majoring in advertising, I think this habit would keep me on the cutting edge of this area and provide me with a creative perspective toward various things.
I just read the article by David Dunne - Being a Mad Man Without Losing the Plot, which provides 10 guidelines to help evaluate advertising. I'm trying to list the examples that he mentioned in a video form, thus making the article more visually appealing:
Since the 'shock' campaign was forced to end because of its unethicity, I coul only find this new controvertial 'unhate' campaign which features kissing of world learder.
In the Doritos Guru campaign, consumers could win a prize of $25,000 by naming a new flavor for Doritos and making a commercial of it by themselfves. Apart from a YouTube channel, they also built a Facebook Fan page and devoted to other online advertising including display ads.
Scream Cheese - Doritos Guru Winner:
--These 10 qualities above would provide us "a systematic way of thinking" about ad campaigns, thus helping us evaluate whether the advertising is effective and worthwhile.
