4 Lessons From TEDxMSU

1. Open your mind. Show your smile. Find more positive things, rather than the negative ones.
2. You could speak English with an excellent accent even if you're not a native speaker.
3. To be a glocal(=global+local) citizen.
4. Discover the hero in your mind. Speak for those who are silent.

A Brief Analysis of Roxy‘s Social Media Marketing Strategy

Since Roxy is a fashion brand mainly targeting youth, it would be a smart strategy to invest on social media that most of young people frequently use. And actually that is what Roxy has done. Roxy has built its Facebook page (1.9 million followers now, while last week was 1.1 million), Twitter profile (20 thousand followers), and Youtube channel (10 thousand subscribers). All these profiles are not static pages. By communicating with their followers directly on these media and frequently updating news and videos of new products and activities or competitions of surfing and snowboarding, Roxy has built a close connection with its targeting consumers on social media.

Roxy also updated its official blog on its official website every day. Adaptive to its fun and alive, naturally beautiful, daring and confident brand image, their blog is quite visual appealing with bright colors and lively pictures. I personally think the “temperament” of its blog is very suitable to its targeting niche market including surfing, snowboarding, swimwear or some other extreme sports.

Not only does Roxy utilize those free social networks and official websites to maintain a positive relationship with its targeting markets, but also they convey a message that Roxy is more than a cool clothing brand, but a lifestyle that people probably live too. While Roxy has be quite successful in its social media marketing, I would suggest them build campaigns on Pinterest too, whose visual features would quite fit for Roxy’s brand image.

Do Subliminal Messages Have Huge Powers?

Derren Brown is a master of mind control. Just share two videos of his tricks of our mind here. You could see the huge power of subliminal messages. These videos are really hard to believe. Actually you could see many people posted their suspicion in the comment box of Youtube. By myself, I still have some doubt about the execution of these two experiments. If you feel interested, you could find more similar ones on Youtube as Derren Brown has made series of such experiments.

Check them out:

Share another article: Subliminal Marketing: How Ads Manipulate Us

Hidden Tricks in Logo Designing

Have you noticed the hidden message after you saw the logo of FedEx for hundreds of times? The arrow stands for the fast speed and precision. I have no idea about the meaning of the spoon. Perhaps it's just a coincidence.  Lindon Leader, the designer of the logo called the subtle arrow a "hidden bonus": if people get the punch line, it's good; but if not, it will not reduce the communication power of the logo.

Check out the interview with the logo designer: The Man Behind the FedEx Logo

I also found some other interesting logos that hid messages behind. I'd like to share them here:

Don't get them or want more? Go to:

25 logos with hidden messages – Amazing Graphic Designing tricks! 

Do you think those subtle information hidden in the logos will work? I'll share more about subliminal marketing in my next post.

To be continued...

Glengarry Glen Ross Teaches You How to Sell

The leading role in this "Glengarry Glen Ross - Put That Coffee Down" video describes the process of personal selling by personal examples as well as verbal instruction:

The man in this video yielded to get others' attention with lots of dirty talk, threatened to get their interest, disdained to arouse their desire, and shouted "always be closing", which would finally make people act.

----This is absolutely not a normal way that salesperson dare to use to their targeted customers, but the general concept of AIDI that the video emphasizes does work. Sales process in our daily life normally follows the AIDI concept - attention, interest, desire, and action. No one would deny the video is a successful example of how to sell.

3 Ways to Experience Infographics

Would you prefer reading a whole-text or an infographic? I would totally go for an infographic! It's summative,visual and entertaining. I mean, a huge amount of data is boring, but with graphics, they're not.

If you want to see some awesome infographics, you could:
     Check out my board of Infographic on Pinterest.
     Visit this site: Daily Infographic. An infographic a day.

If you want to create your own infographic, here are some ways:
     Find & Make Your Own Infographics With Visual.ly
     10 Awesome Free Tools To Make Infographics

At last, try the app of 'What about me?', which provides an infographic of your life by connecting to your Facebook, Twitter, and Youtube profile. I am soooooo surprised to find that among all those divisions, the most of me is science (16%), followed by tech (15%), food (15%), and study (15%)!

Wedding+App? Wedding App!

Have you ever thought about creating an app just for your wedding?

Unbelievable!

Janet & Timmy is a wedding app made for Janet Chow & Timmy Hung, who are one of the famous celebrities in Hong Kong. They spent 200,000 RMB, which is more than 30,000$, producing this tailor-made app.

The app includes their love story, wedding invitation, wedding photos, and location-based services. Some of the contents like the wedding tour and guest list could only be seen with passwords provided for relatives and friends.

That must be a cool and innovative idea of wedding. But I'm wondering whether some hackers would like to take this challenge. Plus, this app could be kept for just one year. Does it worth it? Well, if only you are happy with it, just do it!