Tuesday, February 21, 2012

Pinterest & Topit





After I started using Pinterest, I found it kinda similar with Topit--a Chinese version of Pinterest I used when I'm in China. Their mottoes are similar too--"Pin it" and "Top it". 

Firstly, I do like the interface of Pinterest better. It looks more concise and it's much easier to handle with all its functions. 

Another thing that makes Pinterest better is that it's connected with Facebook and Twitter, so that we can easily share our update on Pinterest to our friends in social media, even if they don't join Pinterest. That could somehow explain why Topit is not that well-known among a large amount of internet users, however Pinterest has been popping up among a large user base so quickly and became one of the top 10 social networks. So the connection and cooperation with other social networks should be a key factor in the success of a new social network.

One more thing we should consider is the revenue approaches for this kind of digital bookmarking tools. My impression towards Topit is that this website is full of artsy-fartsy, little connection with marketing or retailing. However, Pinterest is beginning making money from pins! It also has some other practical use, like people use their portfolio on Pinterest to find a job, make plans for their wedding and such things. All these functions make Pinterest a social network with practical use. 

And I think these are the areas where Chinese social networking websites could learn from and make improvements.


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