Check the video and printer ads from MADD:
Mothers Against Drunk Driving (MADD) Edmonton & Area: Stick Family Crash
Stick Family Wheelchair
Stick Family Jail
Stick Family Grave
Ads for social good may get inspirations from this ad:
one is using animations instead of real people so that the tragic scene may look less horrible;
two is looking at things from a new angle. This ad shifts away from the severe consequence that may happen to the drunk drivers themselves, but focuses on how their family may be affected by their careless driving-- that is really a different way to appeal to our emotional feelings.
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