Friday, March 16, 2012

From Advertising System Structure to My Future Job

I just realized that advertising system is such a huge system:

I could work for an ad agency, either a full-service agency, or a specialist, or a boutique, or in-house!

If I am not to work for an ad agency, I might work for an advertiser, who is the one who pay to advertise. That's a big range -- from food industry to household suppliers, or even the government who is absolutely not going to pay to advertise in my home country.

Then, if I don't feel like working for the advertiser, I could work for the media, where most of the money for advertising is spent. Media is a tremendous party of newspaper, television, radio, magazines, and all kinds of new media which are based on digital technology like computer technology.

What else can I work for? Manufacturers, retailers, research group, control institutions, etc. Plenty!

Suddenly I feel so bright about my future career...


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