It seems to be a problem that "older people are often absent from mass media - when present, subjected to stereotypes".
It's also a problem that children are vulnerable consumers nevertheless valuable to marketers.
However, this "Sling Baby" commercial, which combines the elders and children - two vulnerable groups of consumers, seems to handle the problems of advertising to older people and children so well. I am definitely amused by the cute baby as well as the cute granny. I would guess besides children, older people would like to go for Doritos after watching this commercial!
Check it out:
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