The leading role in this "Glengarry Glen Ross - Put That Coffee Down" video describes the process of personal selling by personal examples as well as verbal instruction:
The man in this video yielded to get others' attention with lots of dirty talk, threatened to get their interest, disdained to arouse their desire, and shouted "always be closing", which would finally make people act.
----This is absolutely not a normal way that salesperson dare to use to their targeted customers, but the general concept of AIDI that the video emphasizes does work. Sales process in our daily life normally follows the AIDI concept - attention, interest, desire, and action. No one would deny the video is a successful example of how to sell.
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