I love watching the Youtube channel of Nigahiga, which was created by Ryan Higa, a 21-year-old Japanese American. His channel now ranks the second on Youtube with more than 5 million subscribers, surpassed only by Equal 3. The creativity and fun should be the key factor for his videos’ success with no doubt. The humor is not only about his flashy shows, but also about the creative and distinctive use of languages. And actually after watching several videos he made, I personally felt Higa (the vlogger) is so cute especially when he frowns with his knitted brows. It makes me think the personal charm of the vlogger could do a great help to attract audiences as well as keeping loyal audiences.
One more interesting thing I found about Higa is that he played a role in Jeremy Lin’s self-produced video, which shows 5 quick steps on how to get into Harvard. This video is quite fun and has successfully created a buzz in China after Jeremy Lin rocked NBA this season. In this video, Higa played a very small role who wants to enter Harvard and Jeremy Lin is definitely the shining star, but it makes me think that a successful vlogger not only follows the trend, but also could seize the opportunity to create a trend.
From Higa’s channel, I easily got access to his Facebook, Twitter, Google+, MySpace, personal official website and his own official merchandises, which feature “teehee”—the word most of his videos are ended with.
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