My marketing teacher showed the video of Sex, Death, and Subliminal Advertising to us in class. The video itself is like a magic, taking us to a magical world of advertising by uncovering so much hidden information within ads around us. But when I first saw it, I doubt these subliminal messages work on people. I mean, if I can't even recognize the hidden information, how can I be affected by them?
But today I read a chapter about subliminal advertising in a book. It says that many research help to answer a question - "Can we perceive something that we are not aware of consciously, and can it affect us?" This question may help advertisers decide the effectiveness of subliminal appeals. Actually a popular argument about subliminal message is that the audience is affected by them unconsciously without noticing them consciously.
I agree with the statement that different persons have different thresholds of perception. Also I think subliminal advertising would work on those who could perceive it and even with a stronger effect on them than regular advertising. But the answer of how many people could perceive it is a X. That's why I think using subliminal advertising is a risk to some extent.
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