Monday, March 5, 2012

Madonna's Banned Pepsi Commercial 1989

The Commercial

The MV

The commercial is banned because of the content of its theme song's music video which was said to be offensive to Christians. 

More background information:

What a strong power of consumer boycott!
More importantly--
How strong is the religious power!

I just can't understand one thing:
     If the Christian group successfully made Pepsi cancel the commercial which was not offensive at all, why didn't they pull the music video which was the actual "culprit"? Did they fail to threaten Madonna in the way that they threatened Pepsi?
     The result seemed to be that Madonna gained both fame and wealth--soaring record sales of that album and no return of that $5 million payment from Pepsi, while Pepsi was the only one that lost both reputation and money in the controversy.

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