3 New Ideas for Roxy's Social Media Strategy

Here I have some new ideas for Roxy’s social media strategy.

As a big feature of Roxy’s products is that they’re visually appealing, I would suggest them build a profile on Pinterest, a vision-based social bookmarking website which consists of pictures and videos. The company could build boards to pin their products and advertisements. Also, they could encourage their customers to pin the photos of themselves wearing Roxy products while surfing, snowboarding, swimming, or other sports activities.

Additionally, Roxy now already has built their own Youtube channel with nearly 10 thousand subscribers. Most of the contents are commercials, and contests of surfing or snowboarding that they sponsor. I think they could make and upload some teaching videos to show people how to be good at those extreme sports. The purpose of uploading such videos is not to advertise for their products, but appeal to their existing or potential customers by creating contents they are interested in which could lead them to make progresses in these areas with the guide from Roxy, which would be a use of content marketing.

I also think Roxy could make use of Youtube in a more interactive way. For example, Roxy could hold a campaign on Youtube, asking consumers to upload their videos of surfing, snowboarding and swimming, with products of Roxy used in these videos. The person who gets the most views and “likes” would get a reward from the company and his video would be put on Roxy’s official Youtube channel.