How is P&G connected with Olymplcs? These two things sound so irrelevant.
The new P&G commercial features all moms of those athletes. It honors every little thing mothers do for their children, like cooking, washing clothes, dish washing, etc. It is those little things that make their children achieve progress while growing up. And P&G proclaims that being a mother is the hardest job in the world, but also the best job.
P&G's idea of this "Thank you, Mom" campaign is very smart to successfully involve their brands of consumer products to London 2012 Olympic Games. And the campaign also does a good job in its execution. With the same idea presented in various editions in different countries, this campaign has been able to spread their "thanking mom" idea worldwide.
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