The Uniqueness of Google AdWords and Google AdSense

Here I would like to explain the uniqueness of Google AdWords system and Google AdSense system.

Google AdWords system

Google AdWords system allows users to purchase space on Google’s search result pages to publish their ads. Without a Google sales representative, Advertisers bid on specific search keywords or phrases.

Google AdWords is special because users could choose when and where their ads would appear and they also have a control on their investment as there’s little minimal investment. By combing their ads with some specific key words or phrases, their ads would only be displayed to people who already have a big potential to be interested in their product or service. Moreover, users just need to pay for clicks on those ads. This Cost Per Click (CPC) model would guarantee a high Return On Investment (ROI).

How much the advertiser bid for the search keyword would have an influence on whether their ads will show up on Google’s search result page of that particular keyword. But that’s not the only factor. Google also calculates the Quality Score of that advertisement, which would also influence whether an ad would be placed higher or lower. A higher score suggests a higher tendency of generating clicks and popularity among users, thus the ad is tended to receive an elevated placement. Actually the disobeying of the regular rule -- “pay more and you are the winner”, demonstrates Google’s higher socialist tendencies over other advertising models, as well as their focus on users by giving them a vote on the ads’ placement.

Google AdSense system

Google AdSense is a system which provides a channel to anyone who owes a website or a blog to add advertising space to their own sites. If a website owner subscribes to AdSense, their website will be given an access to Google’s huge network of advertisers and Google would help it manage the placement of ads which are relevant and targeted to the contents of the web pages.

The idea of Google AdSense system is so original and unique as it provides web users a chance to earn extra money from what they already have -- their own web contents. And they don’t need to be professional in advertising or marketing. All they need to do is to update contents on their website as usual and make it more appealing so that more people would come to visit their website and there will be more probabilities of clicks on the related ads, which suggests more money they would make from those clicks.