Social Media vs. Traditional Media Marketing Campaign

a. Campaign contents in social media are often available for retrieval to look them at later dates, but retrieval of information in traditional media is much harder.

b. Social media provides a two-way conversation between marketer and their targeted consumers, who are just seen as passive receivers in traditional media.

c. Marketing campaign in social media could be modified or corrected continuously according to feedback and comments, while in traditional media, the content could not be changed once it’s delivered to the public.

d. The popularity of a social media marketing campaign could be evaluated in real time based on their site visit, comment left or membership growth. However, statistics on popularity of a traditional media marketing campaign are often with a slower or lagging speed.