When I was doing the case of
Virgin Mobile USA, I found it really has a huge focus on social media. That's quite understandable if you know this brand targets exclusively youth market in America and their advertising budget is so low in the whole cellular industry. But I'm still surprised about their huge efforts in social media. Not only for their official website, they also built various social media profile for
Virgin Mobile Live and
Virgin Mobile Fest - their featured musical app and musical festival. In addition, you could enjoy those live musical shows on their
Youtube channel.
You might have noticed the word - music. Yep! Quite appealing to young people, right? It just reminds me of M-zone in China, which is a sub-brand of China Mobile. M-zone focuses on youth consumers too especially students and it also featured its musical services.
Let's check out Virgin Mobile's social media efforts:
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