Why Google AdWords & Google AdSense Provide Effective Advertising

Here I have a brief analysis about how Google's philosophical design for Google AdWords and Google AdSense is unified with the their belief about the criteria of effective advertising:

a. Google AdWords only displays ads related to your search words and Google AdSense displays ads related to the web content. Ads provided by both of the two programs are nothing like irrelevant pop-up ads which suddenly show up when you browse web pages. They usually take limited spaces and are displayed as static words, which would not interrupt you unless you feel interested and click on those ads. So we think AdWords and AdSense provide a non-interruptive user experience.

b. AdWords is designed as a mechanism through which ads will only be shown on the search result page for the search of some specific key words or phrases. The design for AdSense is also consumer-targeted by delivering relevant ads that target to the site’s content or audience. So both AdWords and AdSense provide targeted advertisements for users.

c. Through AdWords, ads would only be shown to users who are already interested in some certain product categories. For example, if a web user searches “swimwear”, there will be ads of swimwear on his search result page which he might probably think it useful. For AdSense, there is a match between the web content and the ads provided. For example, in a website about travelling, some ads of trip planning or hotel booking might be useful to consumers. So basically AdWords and AdSense are useful to consumers as they are precisely targeted.

d. Google uses a Cost Per Click (CPC) model for both AdWords and AdSense, in which advertisers just need to pay for every click on their ads instead of the impressions. This model guarantees advertisers a high return on investment, without wasting money on useless impressions. Additionally, both of the two programs have made efforts in reducing the influence of click fraud on the results. Therefore, AdWords and AdSense demonstrate accountability in terms of results.

e. The process of creating an ad using AdWords is not complicated. The user chooses a keyword to bid on and write a short ad copy for the link. In terms of AdSense, you just need to sign up for the program and set up your personalized ads. Users don’t need professional knowledge in advertising or marketing to make use of these two programs. So both of the two programs are easy-to-use for consumers.