How to Track Social Media Success Metrics

I had little idea about metrics of social media campaign success before I happened to read this resource one of my classmates provided:

6 Social Media Success Metrics You Need to Track

Before read it, all I know is counting followers or subscribers on those social media profiles. This article really provides me some new insights about tracking social media success metrics, like the Daily Story Feedback Chart, Klout, PostRank, "share of voice" report, Google Insights, inbound links, etc. Now I know there do exist some ways to measure social media success, I would try to use them like I'm already a real marketer.