Firstly, information on social media spread so fast. After Knicks' Jeremy Lin has dominated on Twitter for multiple days, Twitter breaks news of Whitney Houston's death, which has spread fast and widely among Internet users. And the tragic news on Twitter was broken twenty-seven minutes before mainstream media. We could see social media competes against traditional media in its speed of breaking and spreading of the news.
The use of mobile phones makes the steps of social media even further. Information could reach mobile users wherever they are. That's why all kinds of social media services currently are developing their mobile marketing. In this year's Super Bowel, Shazam was a big winner. Apart from recognizing a song, it provided the service of tagging commercials by marketers including Acura, Best Buy, Bud Light, Disney, Honda, Pepsi Toyota and so on during the game. This is not only a smart campaign for Shazam, but also a revolution to make TV commercials more interactive. Another example of combing social media with mobile advertising should be Facebook's new move. After Facebook's IPO filing highlighted their lack of mobile advertising to day, recent news reported that Facebook would tune up Bango, which "provides many kinds of mobile payments and analytics services". The SoLoMo media convergence, which integrates social, local and mobile, actually predicts a new era of media has come.
The use of mobile phones makes the steps of social media even further. Information could reach mobile users wherever they are. That's why all kinds of social media services currently are developing their mobile marketing. In this year's Super Bowel, Shazam was a big winner. Apart from recognizing a song, it provided the service of tagging commercials by marketers including Acura, Best Buy, Bud Light, Disney, Honda, Pepsi Toyota and so on during the game. This is not only a smart campaign for Shazam, but also a revolution to make TV commercials more interactive. Another example of combing social media with mobile advertising should be Facebook's new move. After Facebook's IPO filing highlighted their lack of mobile advertising to day, recent news reported that Facebook would tune up Bango, which "provides many kinds of mobile payments and analytics services". The SoLoMo media convergence, which integrates social, local and mobile, actually predicts a new era of media has come.
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