Thursday, April 5, 2012

McDonald's Localized Advertising In China

Use of Localized Celebrities:

     Mcdull - An animated pig well-known in southern China

     http://www.youtube.com/watch?v=_TJbLuu3Hek



Incorporating Chinese Cultural Values: 

     100% manly BigMac

     http://www.youtube.com/watch?v=vnLVMOVYoLg

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