When I got to know better about what content marketing is, I realized that what virgin mobile USA was doing with Virgin Mobile Live and Virgin Mobile Festival mentioned in my post of yesterday. Yep, that's a good example of content marketing. Not advertising for their own products, they appeal to their existing or potential customers by creating musical information with high qualities. In this way, they mix music and marketing to position their brand with music lovers!
See this infographic (I love infographics!) of a brief history of content marketing with a lot of examples:
A great post about content marketing:
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